Mass email is a great way to reach a large number of prospects quickly and easily. It’s also a great way to annoy a huge number of people, get your mail-server blacklisted, and trash your company’s reputation. You need a comprehensive strategy to ensure quality communications and drive sales.
We specialize in effective email marketing campaigns, leveraging sophisticated technology to deliver a branded message with high-quality copy that drives sales conversions. Our service is capable of tracking your campaign from sending that first email, through to the recipient completing their purchase on your eCommerce platform (and if you don’t have one of those, [we’ll build that too]). We will give you clear visibility on your real return on investment.
Quality Copy with a Call to Action
Our belief is that high quality copy is designed to reach your prospects on an emotional level. There is no better way to introduce your business to a potential customer than to communicate your sincere desire to add value to their lives.
We generate thoroughly researched content that motivates your customers to action by addressing their pain points – everyday challenges faced by your prospects that your business exists to overcome.
If you would prefer to provide your own copy, we can help you tweak your message to maximize its effectiveness.
Campaign Tracking Services
Sure, spend money to make money, but that’s only part of the story. If you can’t follow your advertising campaigns to see where they are effective and where they aren’t, how can you focus and improve your efforts to maximize your return?
Our email marketing tools provide you with powerful analytics to gauge the effectiveness of your campaigns. Visualize your messages’ delivery timeline, when they are read, and any links they follow. When you have your website integrated with our campaign tracking services, we can take this even further and identify when each recipient becomes a customers, when they make their first purchase, and their lifetime sales.
Canadian Anti-Spam Legislation (CASL)
Recently the distribution of Commercial Electronic Messages (CEM’s) in Canada became more complicated due to strict restrictions on which recipients these messages may be sent to. Commonly known as the Canadian Anti-Spam Legislation (CASL), this policy is one of the strictest in the world, with explicit two-step opt-in requirements for all CEM recipients. Many small businesses are not equipped to meet these requirements, either ceasing their email distribution activity, or continuing to operate in the same way which risks violating CASL policy and stiff fines.
Sterling Grace Technologies has built a platform to manage CEM’s in a CASL compliant way. Our platform requires opting into our clients’ communications programs for all recipients, sends the new recipient a confirmation message which further verifies that they are the owner of the newly registered email account, and provides them with the option to opt-out of communications in every subsequent message they receive.